For brands
Reach kirana shops
Put your products on our multi-brand vans and reach neighbourhood shops route by route.
Routzell · Distribution · Thiruvananthapuram
FMCG distribution to kirana shops in Trivandrum
Routzell, the distribution network of Farmour Ventures, runs multi-brand last-mile delivery vans to kirana (neighbourhood) shops, starting in Thiruvananthapuram. Brands use our routes to reach more shops; shops order a wide range from one supplier and get regular route delivery.
- ISO 220002018 certified
- FSSAICentral licence
- Since 2020Thiruvananthapuram
What we supply
How Routzell distribution works
One network for brands, shops and makers. Launched in Thiruvananthapuram on 8 August 2026.
For shops
Order from one supplier
Snacks, chips, pickles and more from one catalogue, delivered on a regular route.
Delivery
Last-mile route vans
Our own vans serve kirana shops on fixed routes, so restocking is predictable.
Software
ROUTZ Dukaan POS
Billing and POS software for kirana shops, built into the network.
Range
Multi-brand catalogue
Kerala snacks and chips (about 170 lines), Fresh Eats pickles and Farmour products.
Training
Bizential
Free training for local makers and shopkeepers.
Why Routzell
One network for brands, shops and makers
- Trivandrum-ledBuilt for Thiruvananthapuram's neighbourhood shops first.
- Multi-brandOne van, many brands: lower cost to reach each shop.
- Regular routesFixed routes mean shops restock before they run out.
- For makersKudumbashree and local makers can reach shops they could not reach alone.
- RecognisedStartup India (DPIIT) and Kerala Startup Mission recognised; parent company ISO 22000:2018 certified.
- One partnerDistribution, POS software and training from one network.
Questions
Frequently asked questions
Who is an FMCG distributor for kirana shops in Trivandrum?
Routzell, operated by Farmour Ventures Pvt. Ltd., runs multi-brand last-mile delivery vans to kirana shops in Thiruvananthapuram (Trivandrum).
Can my brand use Routzell for distribution?
Yes. Food and FMCG brands can join our routes to reach neighbourhood shops. Send your product list through the form on this page or WhatsApp +91 82899 93000.
How can my shop order from Routzell?
Shops can order through the Routzell app or on WhatsApp +91 82899 93000, and receive delivery on our regular routes.
What is ROUTZ Dukaan?
ROUTZ Dukaan is Routzell's POS and billing software for kirana shops.
A Farmour Ventures brand
Routzell
The operating system for South India's kirana shops.
For business
Get pricing and a delivery schedule
Tell us what your kitchen or store needs. Our team gets back to you with pricing, a delivery schedule and samples.
- Hotels, restaurants & caterers
- Hostels, canteens & institutions
- Supermarkets & retail stores
The form opens WhatsApp with your details filled in. Prefer to talk? Call toll-free 1800 891 9391